aloemind
Project Background
Problem Statement
Project Goals
Background Context
The Process
Research
To deeply understand user needs, I conducted extensive user interviews and surveys involving busy professionals and students, complemented by a thorough competitive analysis of existing mental wellness apps. Insights clearly revealed users preferred personalised, short mindfulness exercises and disliked complex or clinical-feeling interfaces.
- Conducted qualitative interviews with 8 users, uncovering user goals, routines, and pain points.
- Analysed survey responses from over 50 participants, identifying primary barriers such as time constraints and overwhelming choices.
- Synthesised insights into clear user personas and journey maps to guide user-centred design decisions.
Design
Based on the research, I developed wireframes and iterative interactive prototypes to refine aloemind's user experience. Continuous feedback from quick validation cycles enabled me to optimise usability, visual appeal, and overall user comfort, ensuring accessibility and simplicity remained central to the design.
- Facilitated multiple collaborative ideation workshops using FigJam, generating over 7 initial UX concepts.
- Created and refined low-fidelity wireframes and user flows in Figma, iterating through rapid feedback loops.
- Developed a calming and accessible visual identity, validated by stakeholders with a 95% positive approval rating.
Testing
To validate aloemind’s usability, we conducted two rounds of moderated testing using real-world task scenarios. Each usability issue was prioritised using Nielsen's Severity Rating to guide which design refinements were critical before handoff.
- Conducted two usability testing rounds with 5 participants each, focusing on onboarding, navigation, and task completion.
- Identified and fixed 8 usability issues, 3 of which were rated severity level 3 or higher (major usability problems requiring prompt fix).
- Example: Login form initially caused confusion due to unclear error states. We redesigned the text input fields with proper labels and added an inline error message "Incorrect password. Please try again."—this reduced login friction and improved task success in the second test round.
- Final prototype achieved an average 9/10 usability score, and task success rates improved from 72% to 94%.
Solution
aloemind emerged as an engaging, accessible mindfulness app, specifically designed to help busy individuals seamlessly integrate mental health care into their daily routines. The app's personalised approach, user-friendly design, and concise content effectively addressed initial research insights and significantly improved user engagement potential.
- Personalised onboarding: Users receive tailored mindfulness activities based on personal wellness goals and daily routines.
- Short mindfulness sessions: Exercises lasting between 1 to 5 minutes, focusing on reducing stress, anxiety, and improving sleep quality.
- Mood tracking: Easy-to-use daily mood tracking with a visual calendar, offering users clear insights into emotional patterns.
- Supportive and friendly UI: Calming visuals, empathetic language, and subtle reminders designed explicitly to reduce stigma and encourage consistent app usage.
Key metrics from user testing:
- Achieved a usability rating of 9 out of 10 after iterative improvements.
- 80% of testers confirmed they would use aloemind daily, significantly higher than average app retention rates.
- Positive qualitative feedback indicated immediate emotional benefits, including stress reduction and increased sense of calm during tests.
