SEO for Interior Designers and Architecture Studios.
Most portfolios are built to be admired, not found. We give search engines something to read, and give the right visitors a way to reach out.
SEO usually asks the wrong question.
Most SEO work stops at whether a search engine can read the page. The better question is whether a prospective client would trust this studio and know how to act on it. We audit for that experience, catching broken forms, missing calls to action, and pages written for crawlers instead of people, before they cost a studio its next enquiry.
Where a studio starts depends on what's already there.
Some studios need an honest look at what's quietly costing enquiries. Others already have content in place but nothing shaping it toward the right client. Most need a bit of both, plus the ongoing work of staying visible as the portfolio grows.
Visibility Audit
A full read of the site as it stands: indexation, structure, metadata, internal linking, and page speed. Then the same site again as a prospective client would experience it, checking forms and calls to action for anything that reads well but doesn't work. Usually where an engagement starts.
Page Refinement
For studios with content already in place that hasn't been given a real chance to perform: keyword mapping, rewritten titles and meta descriptions, schema markup, and an internal linking structure that actually reflects how the site should be found. Refinement, not a rebuild from scratch.
Monthly SEO
The core retainer. Competitor content gaps, an annual plan built around real project milestones and seasonal work, two to three articles delivered and optimised each month, and a monthly call to keep the strategy honest against what's actually happening inside the studio itself.
A call, not a pitch.
Thirty minutes, at no cost, spent on the studio rather than a sales pitch. The site's been reviewed beforehand, so the conversation goes straight to what's actually happening in the business, not introductions.
Nothing off the shelf.
Every line is scoped to what the studio actually needs, never carried over from a template, never included because it sells well elsewhere. The reasoning behind each item is stated plainly, not left for a call to explain.
A clear place to start.
Access changes hands, responsibilities are divided without ambiguity, and a timeline is set that both sides can actually hold to. The work begins from a shared understanding of what's due and when.
Where design fluency meets SEO.
Krueger Design reads a site the way a visitor would, not merely the way a search engine does. That's the lens that once caught a form quietly failing to deliver a single enquiry to a client's inbox, a fault no technical audit would have flagged, because nothing about it looked broken from a crawler's point of view. Fluency in the language of craft and aesthetics does the rest, copy and structure that read as though someone from inside the industry wrote them, because someone did.
"Manuel delivered exactly what was agreed. Clear reports, real results, and our studio now ranks first for our main keyword in Dubai."
"It was a pleasure to have Manuel moderate a series of UX research interviews with German participants for our project. He professionally managed the sessions and overall process."
"As founder of All About Your Love Story, I valued Manuel's clear, timely communication and user-centric approach. The redesigned website exceeded expectations, delivering real audience insights and a stunning new design."
"Manuel provided terrific support for a web design project with a Greek hospitality brand. His research was articulate, thorough and provided great insight into improving the client's current platform."
Questions
Answers to what interior designers and architects ask before starting an SEO engagement.
Where a studio starts usually depends on what's already in place. One with no clear picture of what's underperforming benefits most from the Visibility Audit first. One with content already live but not converting is better served by Page Refinement. A studio looking for sustained visibility as its portfolio grows is really describing Monthly SEO. Few studios settle on just one of these, most move through more than one over time, as the site itself changes.
Pricing isn't published, since it's scoped to what a studio actually needs rather than sold as a fixed package. The Visibility Audit and Page Refinement are typically priced as a fixed fee once the scope is confirmed, while Monthly SEO runs as a retainer set against the studio's size and goals. Real numbers only emerge from the discovery call, once there's something specific to price.
Yes, it's built to stand entirely on its own. Some studios treat it as a one-off health check and go no further. Most come to see it as the natural first step before an ongoing retainer, once they understand what it's actually found.
In-house, as standard. Content under Monthly SEO is researched, written, and optimised as part of the retainer itself, with no separate hand-off required. If a studio would rather work with their own copywriter, one can be organised and brought in instead, the retainer simply adapts around it.
Nothing further is owed or expected either way. The audit is delivered as a standalone document regardless of what happens next, complete with findings, priorities, and what they'd mean if acted on. Whether to continue into a retainer is a separate decision made afterwards, never a condition attached to the audit itself.
Even the best studios need a site that carries the work.
A short conversation finds the right place to start.