Ginger Lemon Indigo

Ginger Lemon Indigo's old site was carrying enough broken and redundant links that patching it made less sense than starting over. Before Noble Co's rebrand began, the work started with a full backup of the existing URL structure and a questionnaire with the studio's founder to establish her actual goals, which shaped how the new site would be restructured from the ground up, built to scale rather than just replace what was there.

The migration ran alongside Noble Co's design process: sitemap and heading hierarchy planning done in collaboration with their designers, page-level content matched to real search intent including dedicated FAQ sections where it fit. Once the new site was built, keyword research followed, calibrated against the studio's low starting domain authority to avoid cannibalising its own rankings. For the first time, Krueger Design implemented location pages, nine in total, targeting Westport's genuinely competitive market alongside markets the studio wanted to grow into, real and aspirational service areas both. Image alt text and compression, and schema markup, were implemented throughout.

The site went live in early May. On a recent project like this, seeing the shift arrive not as a traffic number but as an actual phone call is the real proof point: Search Console shows organic visibility up 2.4x over the prior three months, and by July the studio had fielded three project inquiries directly through search, one of which is now a signed contract, on a site with zero comparable inquiries before.

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