Two disciplines, one studio
Krueger Design combines SEO consulting and digital product design. Search visibility and user experience, shaped by the same hands rather than handed off between separate agencies. Most studios pick one discipline; the studio works in both, for clients who need them to move together, not separately.
We don’t lead with a discipline. We find what’s missing: structure where none exists, judgement where a brief doesn’t hold. We don’t arrive with an offer. We arrive at the point the practice runs out.
The detail is the brand
Manuel spent over twenty years in international leadership at luxury maisons, working closely with clients and watching how small details decide what they trust and choose. Listening that carefully is the core of UX research, which he trained in formally from 2022, adding SEO in 2024. Today that work spans research for Fortune 500 companies and SEO and product design across interiors, hospitality and luxury travel.
Rooted in Lisbon, fluent across cultures
Krueger Design works from Lisbon. Projects run remotely by default, with in-person sessions in Lisbon or on site when a project needs it. Working languages are English and German.
SEO consulting for studios that value craft
Search visibility built the way a real client actually finds a studio, not a generic keyword report. Technical audits, page-level fixes, and ongoing content strategy for interior designers, architects, and makers whose work deserves to be found, not just admired.
Product design shaped entirely around the user
UX and UI work grounded in research delivered for Fortune 500 companies, rather than assumptions. Interfaces, prototypes, and design systems for teams that need a fluent, German-speaking design partner, not just a pair of hands.
"As founder of All About Your Love Story, I valued Manuel's clear, timely communication and user-centric approach. The redesigned website exceeded expectations, delivering real audience insights and a stunning new design."
"It was a pleasure to have Manuel moderate a series of UX research interviews with German participants for our project. He professionally managed the sessions and overall process."
"Manuel delivered exactly what was agreed. Clear reports, real results, and our studio now ranks first for our main keyword in Dubai."
"Manuel provided terrific support for a web design project with a Greek hospitality brand. His research was articulate, thorough and provided great insight into improving the client's current platform."
Every idea starts with a conversation
SEO Consulting and Product Design each have their own page, if the specifics come first. Most conversations start before that.