Amalia Boier Studio

Amalia Boier Studio's blog had been invisible to Google since the site launched in 2023, publishing consistently into a void. Contact forms weren't functioning, silently dropping any enquiry that did make it through. And buried in the site's structure were leftover online shop pages from a discontinued product line, still live, still indexable, actively diluting the site's relevance for the interior design services it was actually meant to rank for.

The fix began with a structural audit and heading hierarchy correction, run alongside the client's WordPress developers to repair the broken forms. Pages wrongly excluded from indexing were switched back on, articles restructured for real search intent, and the image-only project pages rebuilt from the owner's own transcribed voice notes into design stories with CTAs added. Keyword research then followed the same topic and location cluster method used for Ginger Lemon Indigo, pairing each project with its neighbourhood. On a project like this, watching a cluster work outside its first outing, Notting Hill now surfacing the studio despite its Holborn office, is proof the method holds.

The shift shows clearest in Search Console: organic visibility is up 4.0x over the prior six months, with clicks following at 1.3x, a normal pattern while newly indexed pages are still climbing into position rather than already converting. GA4 backs it up structurally, traffic now runs from the project pages themselves into Contact, exactly the path they were rebuilt to support. Amalia reports the same shift from her side: enquiries that once arrived a handful of times a year now include multiple high-intent contacts within a single month.